Building your organization profile

The Profile page is where the organization’s public record is built. It is split into five sections — Profile & mission, Contact & channels, Leadership, Legal entities, and Networks & partners — reached from the sidebar at the top of the page. Profile & mission is the default.

Most fields are inline-editable: click the value or the pencil, edit in the small popover, and save. Saving one field never overwrites the others. The View public profile link in the header shows the result once published.

Section	What it holds
Profile & mission	Name, tagline, mission, quotes, visual identity, membership
Contact & channels	Primary contact details, website, socials
Leadership	The leadership team, drawn from connected people
Legal entities	Registrations, verification, board, accreditations, filings
Networks & partners	Network and partner memberships

An unknown section address simply lands you back at Profile & mission.

Profile completeness

The Profile & mission section opens with a completeness checklist in two groups:

Still needed — “These are the fields your public profile reads thin without.”
Worth adding — “Optional, but each one gives visitors more to go on.”

Each row is a link that takes you to the exact field or card it refers to, even when that field lives on another page. When nothing is missing the card collapses to a single quiet line and disappears from your way.

Profile & mission

Public name — the organization’s display name everywhere on Homeward. Required before you can publish.
Tagline — an optional one-liner shown under the name.
Entity ID — the internal identifier, read-only.
Profile URL — your public address, shown as homeward.org/orgs/<slug>. Read-only.
Year founded — a year, used in the public hero line “ · Founded ”.
Staff count — a number, shown in the public “At a glance” grid.
Mission statement — a multi-line editor; Enter makes a new line. It becomes the pull-quote at the top of your public overview. When it runs past about 180 characters the public page collapses it behind Read more.
Impact statement — a single line. The placeholder tells you the shape it should take: One line, with numbers. It is the “What we do” line on the public overview.
Introduction — a longer paragraph shown under “What we do” on the public page, alongside the impact statement.
Story images — an image beside each of the mission, introduction and headline-quote slots on the public page. Each slot takes its own image.

Where the public page reads from, in order of preference: the pull-quote is the mission statement, falling back to the introduction and then the tagline if the mission is empty. That is why the completeness checklist pushes you towards the required fields first — the public page reads thin without them.

Headline quotes

Headline Quotes is a curated list of pull-quotes shown in a rotator on your public overview. It uses an explicit lock: press Edit to change the quotes, then Save to commit or Cancel to discard. Empty quotes are dropped on save, and the order on the page follows the order of the list.

Visual identity

Logo — a square image, saved as the profile picture.
Hero video — a URL to a video file. When set, it plays in place of the cover images at the top of the public profile.
Cover photos — the set of images at the top of the public profile; upload and remove them here.

Membership & connections

Auto-join email domain — the domain whose email addresses join the organization automatically. Homeward explains it in the page: “Once you verify a domain, anyone who signs up with an email address at it automatically joins and appears on its staff page. They do not get dashboard access. Leave it empty to add people yourself.”
Automatically approve connections — when this is off (the default), every request to connect waits for an administrator to approve it. Turn it on to accept connection requests automatically.

Verifying the domain

The field hint matters: no “@”, no https:// — just the domain. Changing it starts verification over.

Enter the domain. A Domain ownership block appears with the badge Not verified.
Add the shown DNS TXT record — type, name, and value — to your domain’s DNS. While it is unverified the page says: “Nobody joins automatically yet. Add this TXT record to your domain’s DNS, then press Verify. Changes can take up to an hour to spread.”
Press Verify. When it succeeds the badge becomes Verified and automatic joining is on. Keep the TXT record in place — removing it, or changing the domain, starts verification over.

Two limits to know before you start: public mailbox providers such as gmail.com and outlook.com cannot be claimed, and a domain can belong to only one organization. Use a domain your organization controls, because you will be asked to prove it.

If the membership settings fail to save — the domain, or the connection approval toggle — the page shows Couldn’t update membership and connections. Your previous settings are still in force.

Contact & channels

Primary contact — Email, Phone (a country-aware editor), Address line 1, Address line 2, City, State / region, Postal code, and Country code (two letters, such as KE).
Website — your public URL.
Socials — rows for Facebook, Instagram, YouTube, and Twitter / X. Each accepts a username or a full URL.

Leadership

Leaders on the Leadership team must be linked public individual profiles — there is no name-only leader. Each leader card shows the avatar, name, and role, with Role not set when the role is empty.

Add leader opens a popover with Public profile (chosen from the organization’s connected people) and Role (free text). Both are saved together. The add card is disabled until the organization has connected people.
Delete removes the leader from the profile; the individual’s own profile is untouched.

If the person you want is not in the list, connect them first — either on People & links or through an automatic connection. See Campuses, staff, people, and programs.

The Board of directors is not here: it belongs to each legal entity, on the next section. See Legal entities, verification, and financials.

Networks & partners

Network memberships records the networks and partner bodies the organization belongs to. Each card shows the network name, Role / affiliation (Role not set when empty), Member since , a status badge of Active, Pending or Archived, and a Primary badge when this is the primary network.

Add network asks for a raw Network organization ID — a monospace identifier, not a name to search for. You get that ID from the network itself, or from Homeward staff. Press Enter to add it, Escape to cancel.
The editor per membership sets Role / affiliation, Since (year), Status, and the Primary network toggle. Remove deletes the membership.

Publishing your profile

Publishing moves the organization from draft to public. It is done from the Publish profile button in the header, which only the owner sees.

The button stays disabled — with the tooltip “Complete every required profile field before publishing” — until the completeness check passes. When it is enabled, pressing it opens a dialog:

Publish this profile permanently? Once published, this profile cannot return to draft. Its required information and at least one board member must remain in place.

Confirm with Publish permanently. While it works the button reads “Publishing…”. If it fails, the button becomes “Try publishing again” and an alert appears: Profile wasn’t published — “Your profile is still a draft. Review the issue and try again.”

Legal entities, verification, and financials — registrations, board, and financial filings.
Campuses, staff, people, and programs — staff roster, access, and connected people.
Your organization dashboard — the map of every organization page.